Author Archives: Jason Barker

Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is turning those leads into opportunities for your sales team. This process, known as lead nurturing, can save your sales reps lots of time explaining products and focus their efforts Read more »

As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a healthy marketing funnel. You also need to ensure you make that traffic count by converting the most interested visitors into leads.   Leads are potential buyers who you can Read more »

If you’re marketing for a B2B cleantech supplier, your first challenge towards creating a healthy marketing funnel is generating awareness. In this line of business, top-of-the-funnel awareness once came in the form of print ads in trade magazines, face-to-face contact at trade shows and cold calls. While these traditional strategies still exist and may even Read more »