The XPRT Blog

Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT & Agriculture XPRT

What’s the value of a soft lead on XPRT?

On the XPRT platform, buyers interacting with your storefront are known as soft leads. These buyers may have downloaded your brochures, white papers, or case studies; viewed your videos; or viewed your company’s phone number. Their nearest equivalent in the marketing world are leads generated through content marketing. If you publish gated content on your Read more »

How much time will I need to invest in XPRT?

If you’re unfamiliar with how XPRT Premium can help your business generate leads, you may be worried about the time it takes to learn a new system, publish your storefront, set up & target your campaigns, etc. In the digital age, you can literally spend days figuring out new and ever more complex marketing tools. Read more »

Why does my business need a complete storefront on XPRT if it already has a website?

Nowadays, B2B marketers tend to think of their websites as flagship stores sitting on the Internet’s version of 5th Avenue, Google. The problem with this belief, and the analogy, is that Google is not a single street at all. It’s more like a sprawling bazaar with main streets and back alleys. There’s a main street Read more »

How to Use Your XPRT Tracking Report

Business management guru Peter Drucker famously said “If you can’t measure it, you can’t improve it.” We know marketers live by this principle, so from a very early stage, we made our online tracking report a cornerstone of the XPRT lead generation platform. As a result, our advertisers repeatedly cite the tracking report as one Read more »