The XPRT Blog

Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT & Agriculture XPRT

How to Use Your XPRT Tracking Report

Business management guru Peter Drucker famously said “If you can’t measure it, you can’t improve it.” We know marketers live by this principle, so from a very early stage, we made our online tracking report a cornerstone of the XPRT lead generation platform. As a result, our advertisers repeatedly cite the tracking report as one Read more »

How B2B Manufacturers Can Generate Leads during the Coronavirus (COVID-19) Crisis

If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent study by IEEE Globalspec, 84% of industrial marketers report that one or more of the trade shows they planned on attending have been cancelled. Meanwhile, many manufacturers have seen Read more »

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 3 – Converting Leads to Sales Opportunities

Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is turning those leads into opportunities for your sales team. This process, known as lead nurturing, can save your sales reps lots of time explaining products and focus their efforts Read more »

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 2 – Converting Traffic to Leads

As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a healthy marketing funnel. You also need to ensure you make that traffic count by converting the most interested visitors into leads.   Leads are potential buyers who you can Read more »