The XPRT Blog

Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT & Agriculture XPRT

How can XPRT help manufacturers who only sell through distributors?

If you’re involved in marketing for a manufacturer that sells its products through distributors only, you may wonder how a supplier discovery platform like XPRT could be of any help to you. After all, isn’t it your distributors’ job to make sure your products reach the appropriate end users? Yes and no. Yes, your distributors Read more »

Now You Can Contact All Your XPRT Leads

If you have a free company profile on the XPRT platform, listen up! We’ve just made a huge improvement to the way you can interact with your leads. You’ve always been able to reply to your hard leads (prospects that send you RFIs or RFQs), but now you can also send messages to your soft Read more »

What’s the value of a soft lead on XPRT?

On the XPRT platform, buyers interacting with your storefront are known as soft leads. These buyers may have downloaded your brochures, white papers, or case studies; viewed your videos; or viewed your company’s phone number. Their nearest equivalent in the marketing world are leads generated through content marketing. If you publish gated content on your Read more »

How much time will I need to invest in XPRT?

If you’re unfamiliar with how XPRT Premium can help your business generate leads, you may be worried about the time it takes to learn a new system, publish your storefront, set up & target your campaigns, etc. In the digital age, you can literally spend days figuring out new and ever more complex marketing tools. Read more »