The rise of digital communications and now the global pandemic have forced businesses to reassess how they engage with prospects. Physical trade shows have never been […]
For B2B environmental, energy & agriculture technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time […]
Looking to make your next cleantech, energy tech, agritech, or medtech product launch a success? There are a variety of ways XPRT can boost visibility for […]
In order to generate more leads, building and optimizing your product pages on XPRT isn’t just important, it is essential. Nothing illustrates this better than the […]
If you’re involved in marketing for a manufacturer that sells its products through distributors only, you may wonder how a supplier discovery platform like XPRT (Environmental […]
If you have a free company profile on one or more of XPRT’s B2B Marketplaces (Environmental XPRT, Energy XPRT, Agriculture XPRT & Medical XPRT), listen up! […]
On the XPRT platform, buyers interacting with your storefront are known as soft leads. These buyers may have downloaded your brochures, white papers, or case studies; […]
Nowadays, B2B marketers tend to think of their websites as flagship stores sitting on the Internet’s version of 5th Avenue, Google. The problem with this belief, […]
Business management guru Peter Drucker famously said “If you can’t measure it, you can’t improve it.” We know marketers live by this principle, so from a […]
If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent […]
Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is […]