The XPRT Blog

Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT & Agriculture XPRT

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 2 – Converting Traffic to Leads

As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a healthy marketing funnel. You also need to ensure you make that traffic count by converting the most interested visitors into leads.   Leads are potential buyers who you can Read more »

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 1 – Getting Traffic

If you’re marketing for a B2B cleantech supplier, your first challenge towards creating a healthy marketing funnel is generating awareness. In this line of business, top-of-the-funnel awareness once came in the form of print ads in trade magazines, face-to-face contact at trade shows and cold calls. While these traditional strategies still exist and may even Read more »

20 Tips for 20 Years – How Suppliers Can Get the Most out of XPRT

To celebrate XPRT’s 20th anniversary, we’re showing our appreciation to the suppliers who have helped support us over the years with these 20 tips for getting the most out of XPRT. Straight from the people who know how to maneuver XPRT best, this is our 20th anniversary gift to you.   Optimizing your storefront content Read more »

How to Convert Soft Leads to Customers Using XPRT

Some of XPRT Premium’s most powerful features revolve around soft leads, buyers who browse your XPRT profile but don’t send you a direct message. These potentially valuable leads are typically in the process of comparing products from a variety of suppliers. And if you follow up, chances are you’ll gain an advantage over your competitors. Read more »