Category Archives: Lead Generation

Why does my business need a complete storefront on XPRT if it already has a website?

Nowadays, B2B marketers tend to think of their websites as flagship stores sitting on the Internet’s version of 5th Avenue, Google. The problem with this belief, and the analogy, is that Google is not a single street at all. It’s more like a sprawling bazaar with main streets and back alleys. There’s a main street Read more »

How B2B Manufacturers Can Generate Leads during the Coronavirus (COVID-19) Crisis

If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent study by IEEE Globalspec, 84% of industrial marketers report that one or more of the trade shows they planned on attending have been cancelled. Meanwhile, many manufacturers have seen Read more »

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 3 – Converting Leads to Sales Opportunities

Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is turning those leads into opportunities for your sales team. This process, known as lead nurturing, can save your sales reps lots of time explaining products and focus their efforts Read more »

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 2 – Converting Traffic to Leads

As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a healthy marketing funnel. You also need to ensure you make that traffic count by converting the most interested visitors into leads.   Leads are potential buyers who you can Read more »