Category Archives: Lead Management

Now You Can Contact All Your XPRT Leads

If you have a free company profile on the XPRT platform, listen up! We’ve just made a huge improvement to the way you can interact with your leads. You’ve always been able to reply to your hard leads (prospects that send you RFIs or RFQs), but now you can also send messages to your soft Read more »

What’s the value of a soft lead on XPRT?

On the XPRT platform, buyers interacting with your storefront are known as soft leads. These buyers may have downloaded your brochures, white papers, or case studies; viewed your videos; or viewed your company’s phone number. Their nearest equivalent in the marketing world are leads generated through content marketing. If you publish gated content on your Read more »

How to Use Your XPRT Tracking Report

Business management guru Peter Drucker famously said “If you can’t measure it, you can’t improve it.” We know marketers live by this principle, so from a very early stage, we made our online tracking report a cornerstone of the XPRT lead generation platform. As a result, our advertisers repeatedly cite the tracking report as one Read more »

20 Tips for 20 Years – How Suppliers Can Get the Most out of XPRT

To celebrate XPRT’s 20th anniversary, we’re showing our appreciation to the suppliers who have helped support us over the years with these 20 tips for getting the most out of XPRT. Straight from the people who know how to maneuver XPRT best, this is our 20th anniversary gift to you.   Optimizing your storefront content Read more »