Category Archives: Lead Management

How to Use Your XPRT Tracking Report

Business management guru Peter Drucker famously said “If you can’t measure it, you can’t improve it.” We know marketers live by this principle, so from a very early stage, we made our online tracking report a cornerstone of the XPRT lead generation platform. As a result, our advertisers repeatedly cite the tracking report as one Read more »

20 Tips for 20 Years – How Suppliers Can Get the Most out of XPRT

To celebrate XPRT’s 20th anniversary, we’re showing our appreciation to the suppliers who have helped support us over the years with these 20 tips for getting the most out of XPRT. Straight from the people who know how to maneuver XPRT best, this is our 20th anniversary gift to you.   Optimizing your storefront content Read more »

How to Convert Soft Leads to Customers Using XPRT

Some of XPRT Premium’s most powerful features revolve around soft leads, buyers who browse your XPRT profile but don’t send you a direct message. These potentially valuable leads are typically in the process of comparing products from a variety of suppliers. And if you follow up, chances are you’ll gain an advantage over your competitors. Read more »

Why does XPRT send me requests about my competitors’ products?

Buyer: “I’m interested in receiving a quotation for one of your competitors’ products.”   You (scratching head): “Why on earth are you sending this to me? This must be a mistake.”   Short explanation: It’s not a mistake. The buyer did send the original request to your competitor, but they also gave XPRT permission to Read more »