The XPRT Blog
Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT, Agriculture XPRT & Medical XPRT
April 23, 2024
Potential leads who only provide their personal email addresses from free email providers like Gmail, Outlook/Hotmail, 163, and Yahoo when using web forms to contact B2B […]
December 5, 2022
Cost Per Lead (CPL) is an important metric marketers at manufacturing companies use to measure the cost effectiveness of their lead generation channels. But how exactly […]
August 8, 2022
If you handle marketing for a medical device supplier, your ultimate goal is to generate qualified, sales-ready leads. In order to achieve this, you must generate […]
April 26, 2022
70% of B2B buyers cite company reputation as the most influential factor when choosing which company to do business with, according to recent research by Chicago-based […]
March 22, 2021
We’ve got great news for businesses promoting energy or agriculture equipment, software, services, or events! To complement our two newest B2B industry marketplaces, Energy XPRT and […]
March 9, 2021
For B2B environmental, energy & agriculture technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time […]
April 21, 2020
If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent […]
March 11, 2020
Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is […]
February 26, 2020
As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a […]
February 12, 2020
If you’re marketing for a B2B cleantech supplier, your first challenge towards creating a healthy marketing funnel is generating awareness. In this line of business, top-of-the-funnel […]
February 14, 2019
Purchasing an email list to incorporate into your house mailing list is generally a bad idea for several reasons. Maybe recipients never wanted to hear from […]