Category Archives: Marketing

XPRT Launches 46 E-Newsletters and Product Alerts Targeting Energy Tech & AgriTech Buyers

We’ve got great news for businesses promoting energy or agriculture equipment, software, services, or events! To complement our two newest B2B industry marketplaces, Energy XPRT and Agriculture XPRT, we’ve launched complete suites of targeted weekly e-newsletters and product alerts to keep buyers informed of the latest products & services, news, research, and events within their Read more »

Email Marketing Tips for B2B Environmental, Energy and Agriculture Technology Companies

For B2B environmental, energy & agriculture technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time to optimize the emails you’re sending to your prospects can translate into considerable rewards. There’s lots of great email marketing advice out there, but it’s also a good idea Read more »

How B2B Manufacturers Can Generate Leads during the Coronavirus (COVID-19) Crisis

If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent study by IEEE Globalspec, 84% of industrial marketers report that one or more of the trade shows they planned on attending have been cancelled. Meanwhile, many manufacturers have seen Read more »

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 3 – Converting Leads to Sales Opportunities

Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is turning those leads into opportunities for your sales team. This process, known as lead nurturing, can save your sales reps lots of time explaining products and focus their efforts Read more »