The XPRT Blog

Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT, Agriculture XPRT & Medical XPRT

December 5, 2022

What Is a Good Cost Per Lead for Manufacturers?

Cost Per Lead (CPL) is an important metric marketers at manufacturing companies use to measure the cost effectiveness of their lead generation channels. But how exactly […]
August 8, 2022

How To Generate Leads for Your Medical Devices Instantly

If you handle marketing for a medical device supplier, your ultimate goal is to generate qualified, sales-ready leads. In order to achieve this, you must generate […]
April 26, 2022

How B2B Suppliers Can Use Social Proof to Generate Leads

70% of B2B buyers cite company reputation as the most influential factor when choosing which company to do business with, according to recent research by Chicago-based […]
March 22, 2021

XPRT Launches 46 Newsletters and Product Alerts Targeting Energy Tech & AgriTech Buyers

We’ve got great news for businesses promoting energy or agriculture equipment, software, services, or events! To complement our two newest B2B industry marketplaces, Energy XPRT and […]
March 9, 2021

Email Marketing Tips for B2B Environmental, Energy and Agriculture Technology Companies

For B2B environmental, energy & agriculture technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time […]
April 21, 2020

How B2B Manufacturers Can Generate Leads during the Coronavirus (COVID-19) Crisis

If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent […]
March 11, 2020

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 3 – Converting Leads to Sales Opportunities

Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is […]
February 26, 2020

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 2 – Converting Traffic to Leads

As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a […]
February 12, 2020

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 1 – Getting Traffic

If you’re marketing for a B2B cleantech supplier, your first challenge towards creating a healthy marketing funnel is generating awareness. In this line of business, top-of-the-funnel […]
February 14, 2019

Should You Rent an Email List?

Purchasing an email list to incorporate into your house mailing list is generally a bad idea for several reasons. Maybe recipients never wanted to hear from […]