Category Archives: Marketing

Top Digital Marketing Strategies for B2B Cleantech Suppliers: Part 1 – Getting Traffic

If you’re marketing for a B2B cleantech supplier, your first challenge towards creating a healthy marketing funnel is generating awareness. In this line of business, top-of-the-funnel awareness once came in the form of print ads in trade magazines, face-to-face contact at trade shows and cold calls. While these traditional strategies still exist and may even Read more »

Should You Rent an Email List?

Purchasing an email list to incorporate into your house mailing list is generally a bad idea for several reasons. Maybe recipients never wanted to hear from you in the first place. Or you might get reported for spam and your deliverability rate will suffer. But renting an email list can be a valuable experience if you Read more »