The XPRT Blog
Lead generation tips, updates & more for businesses advertising on Environmental XPRT, Energy XPRT, Agriculture XPRT & Medical XPRT
December 5, 2022
Cost Per Lead (CPL) is an important metric marketers at manufacturing companies use to measure the cost effectiveness of their lead generation channels. But how exactly […]
August 8, 2022
If you handle marketing for a medical device supplier, your ultimate goal is to generate qualified, sales-ready leads. In order to achieve this, you must generate […]
April 26, 2022
70% of B2B buyers cite company reputation as the most influential factor when choosing which company to do business with, according to recent research by Chicago-based […]
March 22, 2021
We’ve got great news for businesses promoting energy or agriculture equipment, software, services, or events! To complement our two newest B2B industry marketplaces, Energy XPRT and […]
March 9, 2021
For B2B environmental, energy & agriculture technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time […]
April 21, 2020
If you’re marketing for a B2B manufacturer, the coronavirus outbreak has undoubtedly forced you to change your lead generation strategy for 2020. According to a recent […]
March 11, 2020
Once you have converted traffic on your website to leads (potential buyers you have permission to contact), your final goal as a B2B cleantech marketer is […]
February 26, 2020
As a B2B cleantech supplier, generating traffic, awareness and visibility, as discussed in part 1 of this series, is merely your first challenge toward building a […]
February 12, 2020
If you’re marketing for a B2B cleantech supplier, your first challenge towards creating a healthy marketing funnel is generating awareness. In this line of business, top-of-the-funnel […]
February 14, 2019
Purchasing an email list to incorporate into your house mailing list is generally a bad idea for several reasons. Maybe recipients never wanted to hear from […]