When you work in sales or marketing, brand new leads are exciting, but that initial excitement can quickly turn to frustration when your follow-up attempts go […]
70% of B2B buyers cite company reputation as the most influential factor when choosing which company to do business with, according to recent research by Chicago-based […]
It’s no secret that content marketing is an effective way for B2B suppliers to raise brand awareness and interest new buyers in your products. Nearly all […]
Looking to make your next cleantech, energy tech, agritech, or medtech product launch a success? There are a variety of ways XPRT can boost visibility for […]
In order to generate more leads, building and optimizing your product pages on XPRT isn’t just important, it is essential. Nothing illustrates this better than the […]
If you’re involved in marketing for a manufacturer that sells its products through distributors only, you may wonder how a supplier discovery platform like XPRT (Environmental […]
If you have a free company profile on one or more of XPRT’s B2B Marketplaces (Environmental XPRT, Energy XPRT, Agriculture XPRT & Medical XPRT), listen up! […]
On the XPRT platform, buyers interacting with your storefront are known as soft leads. These buyers may have downloaded your brochures, white papers, or case studies; […]
Nowadays, B2B marketers tend to think of their websites as flagship stores sitting on the Internet’s version of 5th Avenue, Google. The problem with this belief, […]
Business management guru Peter Drucker famously said “If you can’t measure it, you can’t improve it.” We know marketers live by this principle, so from a […]