How to Use Geotargeting on XPRT to Reach More Prospects

Imagine for a moment you’re the marketing manager for a company that manufactures VOC abatement systems. Your headquarters is in Chicago, but you can sell your equipment to any corner of the world through your vast office & distributor network.

The UK is your #2 market in terms of sales volume, so you want to make sure you rank highly when a buyer googles “voc abatement system suppliers in the uk.” Unfortunately, your own website doesn’t appear until page 5, but you notice Environmental XPRT is on page 1 with a list of VOC abatement system suppliers in the United Kingdom.

Fantastic! You already have a company profile with XPRT so buyers will find you there while you work on SEO for your own site. But it turns out you’re not on XPRT’s list of VOC abatement systems in the UK either. You’re missing out on sales. But why isn’t your company on XPRT’s list?

Luckily, there’s an easy solution to this common issue. Read carefully so that your company isn’t missing out on potential sales via XPRT’s online B2B marketplaces: Environmental XPRT, Energy XPRT, Agriculture XPRT, or Medical XPRT.

Why is location targeting important?

First, a statistic that clearly illustrates why targeting the right locations is so important on XPRT. A whopping 75% of all the supplier search result pages viewed on XPRT in March 2019 were filtered by location. That means one thing. Around 75% of buyers add a location-related keyword when they’re searching for suppliers on the Internet.

It’s not enough to appear when a buyer searches for “VOC abatement system suppliers.” You have to be on pages like “VOC abatement systems in the UK,” “VOC abatement system suppliers in Germany,” “VOC abatement system suppliers in Canada,” etc. if you want to be found by buyers on XPRT.

So why isn’t your company appearing?

For one simple reason. XPRT search result pages filtered by location default to a list of suppliers with a physical presence in that location. Back to the list of VOC abatement suppliers in the UK, notice that all of those companies have either their headquarters, offices or distributors in the UK.

And how do you fix it?

SImply go to your Edit Company Profile page and scroll down to the Office Locations section. Add absolutely all of your office locations.

Then on that same page, scroll down to the Related Companies section. Add absolutely all of your distributors.

Assuming you have an office, local distributor (or even an agent) in the UK, your company will now appear on XPRT’s list of VOC abatement suppliers in the UK. Even if it takes some time to fill out your offices & distributors, it’s well worth the effort. It will unlock the 75% of buyers you’re not reaching.

And keep in mind our team would do all the work for you at the XPRT Premium level.

What if your company doesn’t have offices or distributors in the UK…but you can still sell to that market?

On the results page for VOC abatement system suppliers in the UK, you may have noticed there’s an option to view companies serving the UK.

While priority on this page is still given to suppliers with physical locations in the UK, you will appear here as long as you’ve marked the UK as one of your locations served. Scroll to the Locations Served section of your Edit Company Profile page and add all locations you can sell to.

Now it’s your turn

Don’t miss out on the 75% of buyers who are searching by location. Edit your company profile’s office locations, distributors & locations served today to reach more buyers today.

If you’re short on time, remember that we will build, optimize & maintain your storefront for you as a benefit of XPRT Premium. Schedule a demo if you’d like to hear about all the benefits.