How to Build and Optimize Your Product Pages on XPRT
Email Marketing Tips for Environmental Technology Companies
Looking to make your next cleantech, energy tech, agritech, or medtech product launch a success? There are a variety of ways XPRT can boost visibility for your new products and generate genuine interest and high-quality leads within your target markets. No matter where you are in your XPRT journey, today’s post will provide you with a much better understanding of how you can use XPRT’s marketing tools specifically when bringing a new product to market.
Start a product showcase campaign
Product showcase campaigns are a perfect fit for product launches, and all of our XPRT Premium plans already include several of these campaigns per year. With product showcase campaigns, you can do the following:
Create a lead-generating product page
Your product page, hosted on your XPRT storefront, serves as the lead generation hub for your new product.
RFQ & RFI forms are built into your product page. Buyer requests are sent directly to users linked to your company profile who are subscribed to RFI / RFQ alerts. You may reply to all your buyer requests, no matter whether you have a free or XPRT Premium plan.
We also encourage you to add as many related downloads and videos to this page as you wish to increase “soft leads,” or potential buyers who interact with your content. You may follow up with all your soft leads.
You may also add all the product images and details you wish to your product pages. And with XPRT Premium, we’ll save you time by building your product page for you!
Announce it in our weekly product alerts
With the showcase campaign, your product will also appear at the top of one or more of our 33 weekly product alerts, which reach thousands of buyers and cover a wide variety of topics in cleantech, energy tech, agritech & medtech.
Appear at the top of relevant search results
Showcase campaigns also boost your product to the top of all relevant keyword and category searches across XPRT marketplaces. Most buyers sending requests land on these search result pages, so being at the top of page one is a fantastic way to attract the right eyes to your new product.
Get featured on XPRT marketplace homepages
We also announce showcased products on the appropriate site homepages for XPRT, Environmental XPRT, Energy XPRT, Agriculture XPRT, and Medical XPRT.
More (and even better) ways we can help with your product launch
If you’d like to maximize reach and visibility for your product launch, we can design a customized launch campaign that goes beyond the showcase campaign. In fact, all of these additional promotional opportunities are included in XPRT Premium plans:
Send a dedicated email blast to your target audience
Probably the most effective way to launch new products is by sending an email to your in-house distribution list, and the next best way is sending the same or slightly modified email to relevant third party lists. The great thing about XPRT email blasts is that you can pinpoint your target audience by location, industry & interest using our online list builder. And you get the contact details for all recipients who have clicked your email!
Email blasts are included in both our XPRT Premium Silver & Gold plans, but you can also purchase them separately.
Launch a targeted display banner campaign
Display ads are available on our heavily-visited marketplace homepages and search result pages in a variety of sizes. And the great thing about display ads on XPRT is that you can target them by keyword & location so you don’t waste any impressions.
Display ads are included in both our XPRT Premium Silver & Gold plans, but you can also purchase them separately.
Announce it in our targeted newsletters
Each week, we send dozens of targeted and customized newsletters to buyers, keeping them updated on the latest industry trends. If you’ve got a press release to accompany your product launch, we can feature it in relevant newsletters that reach your prospects’ inboxes.
Ready to make an impact with your next product launch?
No matter whether or not you are currently an XPRT Premium member, we can help you take advantage of our platform’s promotional and lead generation tools and make your next product launch a success.
If you’re not an XPRT Premium member, simply schedule an appointment to discuss your next product launch with one of our XPRTs.
If you’re already an XPRT Premium member, feel free to reach out to your account manager anytime to discuss your needs.
