The rise of digital communications and now the global pandemic have forced businesses to reassess how they engage with prospects. Physical trade shows have never been a cheap option, but the value of face-to-face contact has kept them going. Now that trade shows as we know them are no longer available for sales and marketing professionals, businesses are connecting with prospects virtually.
Luckily, web conferencing technology has been around for a long time, and the ever increasing speed of Internet connections makes this form of communication an effective alternative to face-to-face contact. That’s why we here at XPRT are incredibly excited to announce the launch of our very own webinar hosting tool called Host on XPRT.
Host on XPRT is a new way for businesses with a profile on XPRT to engage with their potential buyers and generate high quality leads through LIVE webinar sessions hosted on our platform. The new feature makes it extremely easy for both advertisers to schedule, promote, and host webinars and prospects to register for and attend them. And for even better results, you can convert your webinars into long-term lead generators by making webinar replays available for as long as you wish.
Webinars have always been fantastic ways to generate highly qualified leads, and even more so in the midst of a pandemic and a fundamental shift in business communications. They allow you to establish virtual face-to-face contact and build trust much more effectively than other online marketing channels. Hosting your webinars on XPRT is sure to boost the value of the leads you’re generating through our platform!
From your content overview page, simply click the green Add content button at the top right and choose Events from the dropdown menu:
Then choose either Webinar or Workshop/Training Course when you’re asked what kind of event you wish to publish:
The Host on XPRT option will appear on the right side of the next screen. Simply activate that option by checking the box, then fill out all the required fields on the next steps:
This short video will walk you through all the steps.
As soon as you publish your webinar announcement page, it will automatically appear in the events section of your company storefront:
And in the appropriate category and keyword searches of the various XPRT event calendars.
It will also be considered for additional promotion on our targeted e-newsletters and the Upcoming events section of our site homepages, XPRT, Environmental XPRT, Energy XPRT, Agriculture XPRT & Medical XPRT:
XPRT Premium Members get priority for all the above, but webinars published by free profiles may also get an extra boost, depending on how many webinars are competing within the topics you wish to cover.
If you choose to promote your webinar by sending an email blast to prospects in the XPRT database, there are even more benefits. These potential buyers already know and trust XPRT, and they can instantly sign up to attend or view the replay of your webinar.
And remember, you don’t need to rely on XPRT alone to promote your webinar. You should also encourage your target audience to sign up on your webinar page via your own email list, social media, website, etc.
If your prospects aren’t already XPRT users, all they need to do to attend your webinar is fill out their name, email, and location. If they are XPRT users, they can sign up with a single click!
All attendees show up as unique identified leads on your online tracking report, so that you can add them to your own CRM and follow up with them in the most appropriate way.
Your live webinar room features a list of attendees, the ability to control which attendees may participate, and screen sharing capabilities for slide presentations. We’ll also gradually roll out new features, such as live chat, polls, Q&A, and file sharing.
When publishing your webinar, we highly recommend you to activate the option to make the replay available once the live event is over. Webinar replays are a great way to convert your one-off webinars into long-term lead generators.
No matter what your XPRT membership level, you can already try out Host on XPRT!
With your XPRT free profile, you can host one webinar for no charge. If you don’t already have an XPRT free profile, publish one here.
To host additional webinars, you may upgrade to one of our XPRT Premium plans, which all include the following number of webinars:
And if you’re a current XPRT Premium member, we’ve already included webinars in your package!