{"id":2103,"date":"2019-08-14T12:35:46","date_gmt":"2019-08-14T10:35:46","guid":{"rendered":"https:\/\/xprt.com\/suppliers\/?p=2103"},"modified":"2024-09-05T15:08:01","modified_gmt":"2024-09-05T13:08:01","slug":"the-two-types-of-xprt-leads-and-what-you-can-do-with-them","status":"publish","type":"post","link":"https:\/\/xprt.com\/suppliers\/the-two-types-of-xprt-leads-and-what-you-can-do-with-them\/","title":{"rendered":"The Two Types of XPRT Leads…and What You Can Do with Them"},"content":{"rendered":"

You\u2019ve read the headline correctly. All leads from XPRT’s B2B Marketplaces (Environmental XPRT<\/a>, Energy XPRT<\/a>, Agriculture XPRT<\/a> & Medical XPRT<\/a>) can be classified into just two simple categories. We call them hard leads<\/strong> (direct messages from potential buyers) and soft leads<\/strong> (buyers who interact with your content). We promise if you spend five minutes reading this post, you\u2019ll understand the difference between these lead types, as well as what you can and should do when a lead notification of either type pops into your inbox.<\/p>\n

Hard Leads: Direct messages from potential buyers<\/h2>\n

When are hard leads generated?<\/h3>\n

When a buyer:<\/p>\n

    \n
  1. submits a request for information or a request for quotation while navigating one of your storefront\u2019s pages or;<\/li>\n
  2. asks XPRT to match their request for information or request for quotation to other suppliers and XPRT has identified you as a supplier who can handle the request.<\/li>\n<\/ol>\n

    How will I be notified of hard leads?<\/h3>\n

    If you are subscribed to your company\u2019s RFI\/RFQ alerts (find out if you\u2019re subscribed here<\/a>), you will receive an email from messages@xprt.com (make sure this email address is whitelisted).<\/p>\n

    The details available on the email notification are nearly identical no matter whether you’re an XPRT Premium<\/a> Member or a free member. The only difference is the buyer’s email address is not included on the email notification to free members. You may, however, click through and view the buyer’s email address on your XPRT inbox.<\/p>\n

    The email notification always includes <\/strong>the following buyer data:<\/p>\n