Don\u2019t get me wrong. SEO is extremely important, and your business should invest to rank high on Google for your most important keywords. But your investment is no guarantee you will rank high. Or maybe you\u2019ll rank high today only to slide down to page two tomorrow. So you can\u2019t put all your eggs in one basket and expect your website to do all the lead generation work on its own<\/strong>.<\/p>\n\n\n\n Like all investments, spreading your risk and being in as many places where your target market is hanging out is a good idea. It\u2019s why your business has social media profiles, attends trade shows, and runs ads on specialist media. Your shop in the Google bazaar, while important, needs help from other \u201cshops\u201d your target market visits. It\u2019s the fundamental reason why, if your business deals in B2B environmental technology<\/a>, agritech<\/a>, energy tech<\/a>, or medtech<\/a>, you need a complete storefront on XPRT<\/a> with your full product catalog and other key content. Let\u2019s take a closer look.<\/p>\n\n\n\n XPRT\u2019s mission is to help industry buyers find cleantech, agritech, and energy tech solutions, so we have a built-in audience of over 800,000 registered professionals interested in your products<\/strong>. They like XPRT\u2019s clean and filterable lists of suppliers and products. Here\u2019s an example for thermal oxidizers<\/a>. They also use Google but may not have found your business there. In fact, they may have found one of XPRT\u2019s thousands of result pages there.<\/p>\n\n\n\n And even when buyers contact your competitors on XPRT, some ask us to match their requests to similar suppliers, in which case you\u2019ll have the opportunity to compete for the buyer\u2019s request even when they haven\u2019t found you directly. The more content on your storefront, the more likely it is we’ll match requests to your business.<\/p>\n\n\n\n Even if the content on your XPRT storefront is the same as on your website word-for-word, Google will not penalize you for duplicate content<\/a>. This is a myth! The reality is Google chooses the best page to display in its results when it detects two identical pages. So if your website isn\u2019t up to par, your XPRT storefront actually gives you a second chance to appear in Google\u2019s search results. In other words, your profile on XPRT can help fill in the gaps of your own SEO so that buyers have a better chance of finding you.<\/p>\n\n\n\n All pages of your storefront on XPRT have simple-to-use lead generation forms making it easy for buyers to get in touch. It may even turn out that the pages on your XPRT storefront convert better than on your own website. In addition, your XPRT storefront contains gated content, such as downloads<\/a> & videos<\/a>, for registered XPRT buyers only, which generates leads for your business you may not be generating with your own website.<\/p>\n\n\n\n Every XPRT storefront comes with a free CMS<\/a> you can use to publish unlimited content. In fact, it may be easier to publish and update content on your XPRT storefront than on your own website, depending on how your organization is structured and what technology you\u2019re using to publish your website.<\/p>\n\n\n\n For our XPRT Premium<\/a> members, we dedicate resources to optimizing content published on your storefront to maximize your chances of appearing at the top of XPRT search result pages. Your optimized pages also have a greater chance of performing well on Google search results.<\/p>\n\n\n\n Take a couple minutes to publish your basic company profile<\/a>. You will then be able to publish unlimited content, such as product catalogs, white papers, case studies, news stories, downloads, videos & more.<\/p>\n\n\n\n You can edit your basic company details<\/a> or publish unlimited content<\/a> anytime.<\/p>\n\n\n\nYou reach buyers you may not be reaching on search engines<\/h2>\n\n\n\n
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<\/figure><\/div>\n\n\n\nYou will not be penalized for duplicate content<\/h2>\n\n\n\n
XPRT storefronts are optimized for lead generation<\/h2>\n\n\n\n
It may be easier to publish on XPRT than your own website<\/h2>\n\n\n\n
We optimize XPRT Premium storefronts for search engines<\/h2>\n\n\n\n
Don\u2019t have a business profile on XPRT yet?<\/h2>\n\n\n\n
Need to update your storefront on XPRT?<\/h2>\n\n\n\n
Would you like us to optimize your storefront for more leads?<\/h2>\n\n\n\n