{"id":3014,"date":"2021-03-09T09:06:56","date_gmt":"2021-03-09T08:06:56","guid":{"rendered":"https:\/\/xprt.com\/suppliers\/?p=3014"},"modified":"2025-11-30T11:51:56","modified_gmt":"2025-11-30T10:51:56","slug":"email-marketing-tips-for-environmental-technology-companies","status":"publish","type":"post","link":"https:\/\/xprt.com\/suppliers\/email-marketing-tips-for-environmental-technology-companies\/","title":{"rendered":"Email Marketing Tips for Environmental Technology Companies"},"content":{"rendered":"\n

For B2B environmental technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time to optimize the emails you\u2019re sending to your prospects can translate into considerable rewards. There\u2019s lots of great email marketing advice out there, but it\u2019s also a good idea to be aware of what others in your industry are doing to improve the effectiveness of their emails. This post explores some examples of what is working for cleantech businesses who use <\/span>XPRT\u2019s email blast service<\/span><\/a> that you can apply to your own email campaigns.<\/span><\/p>\n\n\n\n

Display high quality images of your products<\/span><\/h2>\n\n\n\n

When you\u2019re selling complex technology and machinery, your buyers will appreciate detailed, high quality images. Even better if those images show your products in action, as the below examples do:<\/span><\/p>\n\n\n\n

Design by Presona AB<\/a>:<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Design by Watermaster – Aquamec Ltd.<\/a>:<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Design by J P Specialties, Inc.<\/a>:<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
<\/div>\n\n\n\n

Design by Vortex De-pollution (USA) LLC<\/a>:<\/strong><\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Dam-It Dams, Inc.<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Link to videos<\/span><\/h2>\n\n\n\n

Speaking of showing your product in action, nothing better than a video to achieve that. Video is also a fantastic way to present customer testimonials.<\/span><\/p>\n\n\n\n

Although it is technically possible to embed videos in an email, I would recommend against it, as this could negatively impact your email\u2019s deliverability. Instead, upload an image with a play button that simulates a video thumbnail and link it to wherever your video is hosted, as in the below examples:<\/span><\/p>\n\n\n\n

Design by EyeCGas -OGI by OPGAL<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Advanced Equipment and Services<\/a>:<\/strong><\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Industrial Plankton Inc.<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Algea<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Get the timing right<\/span><\/h2>\n\n\n\n

You need to give prospects a great reason to open and read your email. When you\u2019re marketing for a company selling B2B technology & equipment, you may be tempted to send a description of an existing product that suits the buyer\u2019s needs and think that\u2019s reason enough, but prospects with busy inboxes will likely think otherwise.<\/span><\/p>\n\n\n\n

Instead, you should find better reasons than \u201cI have this great product for you\u201d to send emails. Did you just launch a new product or make an important update to an existing one? New case study in the prospect\u2019s industry? New blog post relevant to the prospect? Limited time offer? Offering a lead magnet relevant to the prospect and their stage in the buying cycle? Those are all fantastic reasons for sending emails that prospects are more likely to appreciate.<\/span><\/p>\n\n\n\n

Design by Kanomax USA, Inc.<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Elizabethe Zala of CAS DataLoggers<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Air Sampling Devices<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Offer lead magnets<\/span><\/h2>\n\n\n\n

Expanding on the previous point, lead magnets, useful content your prospects can access in exchange for their contact details, will take your email marketing to another level. Typical cleantech lead magnets include webinars (live or recorded), white papers, case studies, technical notes, and checklists.<\/span><\/p>\n\n\n\n

As long as lead magnets are extremely relevant and useful to your target audience, your emails suddenly have better subject lines, become more concise with a single call-to-action, and are much more effective at generating immediate leads.<\/span><\/p>\n\n\n\n

Design by OTT HydroMet<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Implico Group<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by AB Sciex Pte. Ltd.<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/a><\/p>\n\n\n\n

Add lots of links to improve clickthrough rate<\/span><\/h2>\n\n\n\n

Oftentimes, B2B manufacturing & tech companies opt to use lengthy emails due to the complexity of their products. If you employ this strategy, I would recommend linking all the images in the email, as well as any important snippets of text throughout. You never know what image or text will grab your prospect\u2019s attention, and our experience with <\/span>email blasts<\/span><\/a> here at XPRT clearly shows that the more links, the higher the clickthrough rate.<\/span><\/p>\n\n\n\n

In the below example, JAGODA JPS Agromachines links images, buttons, and text:<\/p>\n\n\n\n

Design by JAGODA JPS Agromachines<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Include your phone number<\/span><\/h2>\n\n\n\n

When the purpose of your email is to announce a new product or product update, B2B tech buyers are sure to have questions about how it applies to them, no matter how thoroughly you describe it on your email, website, and other marketing materials. <\/span><\/p>\n\n\n\n

You can make it easy for buyers to ask those questions straightaway by prominently displaying your phone number on the email itself. Sure, doing this makes it more challenging to track email performance, but you can also argue that the important thing is converting the prospect into a lead.<\/span><\/p>\n\n\n\n

Design by Oil Skimmers, Inc.<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Recycling Equipment Canada<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Hoskin Scientific Limited<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

<\/div>\n\n\n\n

Design by Thermocouple Technology, LLC (TTEC)<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Follow conventional email marketing wisdom<\/span><\/h2>\n\n\n\n

Of course, much conventional email marketing wisdom also applies to B2B cleantech companies, such as:<\/span><\/p>\n\n\n\n

Include a <\/span>clear call-to-action button<\/span><\/a><\/h3>\n\n\n\n

Preferably in the form of a prominent button with action words that give prospects a clear reason to click.<\/span><\/p>\n\n\n\n

Design by OTT HydroMet<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Include a clear <\/span>value proposition<\/span><\/a> at the top of the email<\/span><\/h3>\n\n\n\n

Prospects want to know why they should read your email right away, so make that headline or first sentence count.<\/span><\/p>\n\n\n\n

Design by B\u00dcCHI Labortechnik AG<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Personalize your emails<\/span><\/h3>\n\n\n\n

Address your prospects by their first name in the salutation and segment your distribution list to suit the content of your email. <\/span>Our email blast service<\/span><\/a> allows you to do both!<\/span><\/p>\n\n\n\n

Design by Gasmet Technologies Oy<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Offer value or spark curiosity in subject line<\/span><\/h3>\n\n\n\n

An email means nothing unless it\u2019s opened, so put some extra thought into those <\/span>subject lines<\/span><\/a>.<\/span><\/p>\n\n\n\n

Design by Anthias Consulting Ltd.<\/a>:<\/strong>
<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Amplify the impact of your emails<\/span><\/h2>\n\n\n\n

XPRT has a database of over 460,000 buyers of B2B cleantech, energy tech & agritech solutions who have opted in to receive communications from companies like yours that you can segment by location, industry & more.<\/span><\/p>\n\n\n\n

Build your distribution list and get an online quote to send your email blast today >><\/span><\/a><\/h4>\n\n\n\n

Our team can also help you build effective emails that get results!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For B2B environmental technology companies, email marketing remains one of the most effective ways to generate sales-ready leads. That means taking the time to optimize the [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":3321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15,18],"tags":[],"_links":{"self":[{"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/posts\/3014"}],"collection":[{"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/comments?post=3014"}],"version-history":[{"count":30,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/posts\/3014\/revisions"}],"predecessor-version":[{"id":4515,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/posts\/3014\/revisions\/4515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/media\/3321"}],"wp:attachment":[{"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/media?parent=3014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/categories?post=3014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xprt.com\/suppliers\/wp-json\/wp\/v2\/tags?post=3014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}